Sunday, 21 July 2013

Apple iWatch to feature sensors to monitor health, rumored to hire celebrity fitness trainer formerly associated with Nike

A new set of rumors surrounding Apple’s much coveted iWatch suggests that it could feature some fitness-based features inspired by Fuel Bands by sports-gear brands like Nike. A report by 9to5 Mac cites several incidences indicating that Apple could possibly be adding fitness factor to their wearable devices. The report also includes rumors about Apple hiring a celebrity fitness trainer who had earlier worked on Nike’s devices, which further highlight something related under works.

Though there is no confirmation on the celebrity’s association with the company yet, there still are a lot of other reasons to believe that Apple could rather be bringing fitness-tech in its wearable device. For instance, Apple’s very own employee working on wearable device segment – Bob Mansfield, senior vice president of technologies, has also been spotted sporting a Fuel Band within the company’s premises. Moreover, Tim Cook is on Nike’s board and has been public in his admiration for such fitness-focused wearable devices.
Besides, the report has mentioned several incidences which strongly indicate that Apple will add some sensor-based fitness tech into its wearable devices, which will help it monitor pulse rate, heartbeat, glucose and other chemical levels, and more of such important health related data.

Apple is reported to have hired a couple of scientists and senior executives working with some well known sensor-development based firms. It mentions that the company has hired employees from AccuVein which is known for making portable device sensors to trace veins in the body via sensors.

According to another example mentioned in the report, Apple is believed to be working on biometric sensors for its wearable devices and thus has also absorbed a couple of top notch employee from Senseonics – a company which specializes in sensors to monitor human substances. Senseonics has an application that works with sensors and transmitters to monitor body on the basis of some body fluids and chemicals. Considering this, there is a possibility that Apple might also add some similar sort of sensors and transmitter to its wearable devices which would further interact with an app on iPhone via Bluetooth.

Moreover, Apple is also believed to have proposed a deal for a potential technology resources acquisition to the C8 MediSensors. It has hired a number of experts from the company including Ueyn Block, director of Optics and System Engineering. These specialize in monitoring chemical substances in the human body using sensors.