Hewlett-Packard plans to jump back into the smartphone business.
Yam Su Yin, HP's senior director for consumer PC and media tablets for Asia Pacific, told the Press Trust of India that the company will focus on all segments of the market, including tablets, notebooks, and all-in-one PCs, the Indian Express reported Sunday.
Asked specifically about a smartphone, Yin said: "The answer is yes, but I cannot give a timetable. It would be silly if we say no. HP has to be in the game."
HP attempted to carve a bigger slice of the mobile market after acquiring Palm in 2010. But the WebOS-based devices failed to catch on with consumers, prompting HP to eventually pull the plug on its new tablet and smartphones.
So, how will HP compete in a mobile industry even more dominated by Apple and Android than it was three years ago?
Yin was mum on any details but told Press Trust of India: "Being late you have to create a different set of proposition[s]. There are still things that can be done. Its not late. When HP has a smartphone, it will give a differentiated experience."
HP has previously tipped off plans to dive back into the smartphone arena. Last September, CEO Meg Whitman told the Fox Business Network that HP is "working on" bringing a new smartphone to the market.
"We have to ultimately offer a smartphone because in many countries of the world that would be your first computing device," Whitman said. "We are a computing company."
