Oracle Corp Chief Executive Larry Ellison and Salesforce.com CEO Marc Benioff publicly ended one of Silicon Valley's most bitter feuds on Thursday as they leapt into a major alliance aimed at selling more Internet-based software.
On a conference call to outline their new pact, the moguls, who in the past had been harsh critics of each other's businesses, said they plan to collaborate in the fast-growing area of cloud computing.
Their comments were a far cry from two years ago, when Ellison called Salesforce.com the "roach motel" of cloud-computing and Benioff ridiculed Oracle for selling "false cloud" products.
"Larry and I have worked together for, I think, 27 years since I first started at Oracle," Benioff told analysts and reporters.

